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When placed on the left hand by a loved one, the Red Bendel brings good luck, protects from harm and wards off evil wishers.

Recently, stars and kabbala devotees from Madonna to Paris Hilton to Britney Spears have been sporting red strings around their wrists. The mystical strings, traditionally known by their Yiddish name, bendels, have been popularized by kabbalah Center International as a protection against the evil eye, "those looks that can kill".